the non-physical and the copy function

The thing thats most unfortunate about treating ideas (and the digital) in the same way as we do things made out of atoms, is that you have to work against the best attribute of the non-physical: That they spread so effortlessly - as readily as anything can copy, mutate and spread them. Multiplying, growing and evolving, only as fast as the rate of copying ...

zero cost copying is potentially the predominant design feature..